As the City of Rogers grew, the original downtown core was not able to grow with it due to existing physical constraints, resulting in a majority of retail activity occurring adjacent to downtown, north of I-94. Community members valued the traditional character of the Downtown and felt it provided a community asset. Yet, they realized that redevelopment must occur to reinvigorate this area to enable the City and downtown property owners to realize the highest and best use for this land.
SRF facilitated the development of a downtown vision that helped elected and appointed officials and city staff guide future downtown land use transitions and infrastructure investments.
The SRF team researched market conditions to inform downtown stakeholders about options for transitioning downtown land uses and interviewed downtown business and property owners to better understand their future plans. Working with City staff, key downtown stakeholders and city residents, we prepared a downtown redevelopment master plan that addressed:
City of Rogers