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Oconomowoc Community 2050 Comprehensive Plan Update

SRF Consulting worked with the City of Oconomowoc, Wisconsin, to update its Comprehensive Plan, a long-range planning document that will guide future growth, development, and infrastructure decisions through 2050. Branded as Oconomowoc 2050, the plan reflects updated community values and priorities, with a strong emphasis on public engagement and inclusivity.

A Community-Driven Planning Process

The update process was shaped by direct community input, with more than 1,250 Oconomowoc residents participating through pop-up events, online surveys, and open houses. To ensure a diversity of voices, the City deployed targeted engagement tactics, including a survey for high school students, which yielded more than 400 responses.

This inclusive feedback effort helped define the key themes and focus areas that guided the Comprehensive Plan’s direction and content.

Themes That Reflect Community Priorities

Working with the project Steering Committee, SRF and the City identified central planning themes covering:

  • Housing and economic development
  • Land use and transportation
  • Community facilities and utilities
  • Intergovernmental cooperation
  • Agricultural, historic, and cultural resources

These themes informed SRF’s technical analysis and the development of strategic recommendations for the city’s future. The resulting plan aims to balance growth with sustainability, preserve community character, and support inclusive opportunities for all residents.

Resource Links:
City of Oconomowoc

Internal Category:
Community & Transportation Planning

More from:
Wisconsin

Client:
City of Oconomowoc
Location:
Oconomowoc, Wisconsin
Services:
Community and Transportation Planning View All Projects