As part of a consultant team, SRF led the streetscape/urban design and public involvement for the reconstruction of Duluth’s main street, Superior Street. Superior is the primary retail/commercial spine in downtown Duluth. Extensive public involvement was undertaken to arrive upon a preliminary design scheme that reinforces Superior as a signature street. The resulting design provides safe and convenient movement for pedestrians, transit, and vehicles while including bicycle facilities. Generous bump outs promote civic space for festivals, business events, outdoor dining, and leisure. The selection of materials reinforce a distinct identify reflective of Duluth, its history, and its values. Maintenance and operations needs such as snow removal and seasonal activities are integral to the design solution.